Our Vision

Why we built Unleeshed

The next great platform in sports media will be built by creators, not enterprises.

Creators are the new channel for attention, trust, and influence. While AI will play a critical role in reshaping media, opinion and debate will endure.

Unleeshed is building the platform for sports conversation, engagement, and debate across both digital and real-world experiences. It is a place where every voice can engage, and where opinions are valued based on the strength of the analysis, not the size of the platform behind them.

Unleeshed is designed to elevate perspective, analysis, and authentic expression, not reward outrage, toxicity, or hate. We call it The Sport of Opinion. We strive to build something transformational, scalable, and of enduring value for creators, fans, and the sports media ecosystem as a whole.

The Ecosystem

Designed for creators. Built for the whole sports ecosystem.

Unleeshed connects the people creating sports voices with the products, brands, and platforms that need them, all through one shared system.

Creator Side

For Creators

Build a voice-driven sports business with tools made for commentary, credibility, and growth.

Build your AI twin
Create premium commentary faster
Compete and build reputation
Monetize your sports voice
Explore For Creators

Partner Side

For Partners

Activate trusted creator voices across media, gaming, fan engagement, and branded sports experiences.

Discover creator voices
License premium content
Launch fan-facing activations
Scale commentary across surfaces
Explore For Partners

The Team

The people building the platform

Unleeshed is being built by operators and engineers focused on turning authentic sports voices into premium digital products and experiences.

Ron Mitchell

Ron Mitchell

Founder, CEO, Chief Product Officer

Ron Mitchell is the Founder and CEO of Unleeshed, the AI platform reinventing sports commentary through digital twins of iconic voices and creators. A serial entrepreneur and seasoned operator, Ron has launched and led multiple high-growth businesses at the intersection of technology, media, and consumer engagement.

Derrick Claye

Derrick Claye

Platform Engineer

Derrick Claye leads platform engineering at Unleeshed. He works across infrastructure architecture, product development, and platform analytics to ensure the system can support creator workflows, partner experiences, and the technical foundation behind the broader vision.

Join Unleeshed

Build your sports voice on the platform designed for it.

Create, compete, grow, and unlock new opportunity with the AI platform built for sports creators and the partners powering the ecosystem.

Start Building

For creators, collaborators, and future partners